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First published in 1998

Retail trade --- E-books

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Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.

Retail trade. --- Marketing.

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Emerging markets today not only provide multiple goods and services to customers but also expose their behavior to cross-cultural differences and innovations. The specialization of the production process has also brought cultural changes with business penetrations in the low production skills regions across multiple countries. The international partnering in reference to production technology, co-branding, distribution and retailing may bring high success to the companies of the home countries by increasing market share in the region, as well as augmenting customer value for mutual benefit. Gl

Retail trade. --- Commerce. --- Globalization.

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Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan's. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise.If you're interested in using this profitable strategy to expand your business, you'll get an in-depth look at how to evaluate your business concept, determine if your business is a candidate for franchising, implement the

Franchises (Retail trade)

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Retail trade --- Marketing research --- Forecasting